About Free Franchise Broker

Franchise Experts. Real Advisors. Zero Pressure.

Free Franchise Broker was built on a simple idea: the franchise industry has plenty of people selling, and not enough people teaching. Our role is to serve as your franchise consultant and guide throughout the selection and evaluation process — helping you make an informed decision and identify opportunities that are genuinely the right fit for you, not just available.

Brett Fick, Founder & CEO

Meet Our Founder

Brett Fick

Brett Fick brings more than a decade of hands-on franchise development, sales, and leadership experience to Free Franchise Broker. His career in franchising began with Chem-Dry Carpet Cleaning in Nashville after graduating from the University of California, Santa Barbara. From there, he advanced into franchise development leadership roles, including Franchise Director of Development and later Vice President of Franchise Development for Main Line Brands, where he played a key role in helping scale Mosquito Authority into one of the largest mosquito-control franchise systems in the country by territory footprint.

In March 2025, Brett founded Free Franchise Broker with a simple idea: franchise buyers deserve guidance based on what is genuinely right for them, not which brand offers the biggest internal incentive. After years of working alongside traditional franchise consulting networks, Brett saw an opportunity to create a more transparent, client-first approach to franchise ownership.

That philosophy became the foundation of Free Franchise Broker. Today, the company combines experienced Senior Franchise Consultants with proprietary matching technology to evaluate each client's goals, personality, skill set, investment range, preferred level of involvement, and lifestyle. The objective isn't simply to introduce people to franchises — it's to identify opportunities where they have the strongest potential to succeed.

Brett also remains actively involved on the franchisor development side of the industry, giving Free Franchise Broker a unique perspective from both sides of the franchise transaction. Most recently, he worked with Rolling Suds Power Washing, helping drive its franchise development growth.

Brett's mission with Free Franchise Broker is straightforward: put the client first, create better matches, and help aspiring business owners navigate the entire journey — from initial exploration to signing and launching their franchise.

Our Leadership Team

Cindy Savage

Head of Marketing

Cindy has spent more than a decade in marketing, including six years leading franchise development marketing for one of the largest franchise systems in its industry. In that time she has guided prospective franchise owners from curiosity to clarity, and she has seen firsthand what separates a confident buyer from one who isn't quite ready.

As Head of Marketing at Free Franchise Broker, Cindy builds the resources that help you learn the franchise landscape before you commit to anything. Her focus is simple: make sure you have the information you need to choose a business that fits your goals, your experience, and your life.

Sean Coborn

Vice President of Operations

Sean Coborn brings extensive experience in business operations, leadership, and financial management. He has managed teams of 70+ employees, inventories exceeding $25 million, and P&Ls for businesses generating more than $65 million annually across the country.

As VP of Operations at FFB, Sean uses his real-world business experience to help clients evaluate franchise opportunities, understand the numbers, and identify businesses that align with their goals, experience, and financial objectives.

Zach Keller

Vice President of Consulting

With over 9 years of franchise development experience, Zach has helped multiple franchisors expand across industries spanning QSR, health and wellness, mobile food, and home services, awarding 255 franchise territories along the way. His experience working with first-time owners, multi-unit operators, and franchise leadership gives him a well-rounded perspective on what drives long-term franchise success.

Finding the right franchise is about more than just choosing a brand. It’s about finding the right business opportunity for your goals, experience, and lifestyle. Zach helps clients navigate that decision with clarity, confidence, and a strategy built around their unique needs.

A Different Kind of Honesty

More People Don't Buy Than Do — And That's Fine

Here's something most franchise consultants won't say on their website: most people we talk to don't end up buying a franchise. That's not a failure of the process — it's often exactly the right outcome. Our first job isn't to sell you a franchise. It's to help you figure out whether franchise ownership makes sense for you at all. If it does, we'll coach you through finding the right one. If it doesn't, you'll leave the conversation with more clarity than you had going in, and that's a fair trade for your time either way.

What Guides How We Work

Our Standard

We only work with consultants who have real franchise development experience. That's not a marketing line — it's a hiring bar. It means you will never be paired with someone who is newer to franchising than you are, and every recommendation you get is coming from someone who has actually done this work, not just studied it.

How We're Paid

We're paid by the franchisor, and only when a successful match results in a completed deal. That's the entire business model — no consultation fees, no membership costs, no fine print. It also means our incentive is finding the right fit for you, not pushing you toward any particular brand.

Our Philosophy

We think of ourselves as matchmakers, not salespeople. Our job is to understand what you're actually trying to build and connect you with the brands most likely to get you there. We'd rather tell you a brand isn't a fit than tell you what you want to hear.